This project investigated the factors that influence people with hearing loss to seek help, including testing the effectiveness of theoretically-driven behavioural messages in motivating them to do so. The study used tools available within the social media platform, Facebook, to test the relative impact of developed messages on real-world appointment-booking behaviour.
The study has implications not just for promoting early hearing help-seeking, but also for engaging people with their hearing health. The team’s work aimed to provide an evidence-base for more effective messaging, contributing to better hearing and health outcomes for those with hearing difficulties. The team is currently analysing data for dissemination later this year.