It is important for audiologists and consumers to be aware of the factors associated with different outcomes of hearing aid fitting. Many consumers have positive outcomes, that is, they wear their hearing aids regularly, report benefit from the aids in a range of situations and are generally very satisfied with their hearing aids. There is, however, a small but substantial proportion of consumers for whom the outcomes are not positive. In the research study described in this paper, outcomes were measured for a group of 52 people aged from 60 to 97 years who were fitted with hearing aids (mainly in-the-ear aids) for the first time. Participants were interviewed at three to nine months post-fitting about hours of hearing aid use, satisfaction with aids and benefit obtained from aids. Results showed that 65% of subjects reported using their hearing aids for four or more hours per day, 71% were very satisfied with their hearing aid/s, and all subjects who were using their aids reported some benefit from them. Attitude towards rehabilitation and hearing aids was significantly related to hours of use post-fitting, and motivation for attendance was significantly related to satisfaction with hearing aids post-fitting. Poorer outcomes were recorded for subjects who presented with a negative attitude to rehabilitation and who were not self-motivated. The implications of these findings for audiologists and consumers will be discussed.